PerTronix Performance Brands Poised for Continued Growth with New Investment Partners

Brand Prix

PerTronix Performance Brands, a leader in aftermarket automotive products including Ignition, Exhaust and Fuel Systems, announces the completion of a growth investment transaction with Charger Investment Partners (“Charger”), a private equity firm based in El Segundo, CA.

“PerTronix Performance Brands is committed to driving growth and has proven success with the acquisition of two industry leading brands, Aeromotive Fuel Systems and Taylor Cable Products, in the past 13 months. Charger’s operational knowledge and investment background brings value to our organization and will support the growth of our brands and the ability to leverage future opportunities,” said, Robyn Hetland, CEO.

“We were not only impressed with the remarkable performance PerTronix Brands has been able to achieve, but also the genuine devotion the team has for the company and the products they produce. These strengths combined with Charger’s ability to provide resources and position PerTronix Brands to grow to the next level and beyond is a winning combination,” said Kimberly Pollack, Partner at Charger Investment Partners.

PerTronix Brands has a rich history of industry involvement and fosters an enthusiast culture which is tied directly to the quality and innovation their products bring to the market and their reputation for superior customer satisfaction.


Pertronix Inc. logo


Pertronix Inc.






(909) 599-5955


440 East Arrow Highway

San Dimas, CA 91773

ABOUT Pertronix Inc.®

Originally known as Per-Lux, the company was founded in 1962 by Lavar Holman, primarily a manufacturer of driving and fog lights for the heavy-duty market (big rig trucks).  In the early 70’s, an engineer came up with the idea of an electronic ignition system that would replace the points and condenser in distributors.  After patenting the product, Per-Lux started manufacturing the Ignitor with sales and marketing emphasis on the lift truck and industrial engine markets.