NCAA March Madness, Nissan Style
Basketball Jonesing
NCAA March Madness is back, and Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, will showcase the features of the new 2021 Nissan Sentra and the all-new 2021 Nissan Rogue against the backdrop of college basketball’s most anticipated event.
During the tournament, Nissan will air an action-packed TV spot for the 2021 Sentra and 2021 Rogue. Titled “The Chase,” the commercial highlights the popular compact sedan in hot pursuit of a runaway basketball bouncing its way through city streets and scenic byways en route to Indianapolis, site of the 2021 NCAA Men’s Basketball tournament. The ad includes a special appearance by FaZe Clan, Nissan’s eSports partner. Nissan will also run a 30-second Rogue spot during NCAA tournament games including during Nissan’s Tip-Off pregame show.
In addition to in-game and ancillary commercials, Nissan will offer fans a range of digital experiences, including an online bracket challenge in partnership with CBS Sports and content from the Nissan Fan Cave, where the all-new 2021 Nissan Rogue will be on full display. Nissan will also be the presenting sponsor of March Madness 360 on CBS Sports Network, which will provide viewers with expert analysis each day during the tournament.
Fans can also participate in CBS Sports’ 2021 NCAA Bracket Challenge presented by Nissan. Participants in the bracket challenge – accessible at CBSSports.com/Nissan – will compete for a chance to win a new 2021 Rogue and tickets to the 2022 Final Four. They can create their own bracket or take advantage of Nissan’s “Auto-Thrill” feature, where their bracket selections are auto-filled based on attributes of specific Nissan models, the all-new 2021 Rogue, the new 2021 Armada and 2021 GT-R. To add to the thrill, Nissan is providing select fans an opportunity to participate in the Nissan Bracket Engineer – a virtual call with former professional basketball player and sports commentator Kenny “The Jet” Smith to get insights and tips toward making their picks.
In partnership with Bleacher Report, three-time NBA Slam Dunk champ, Nate Robinson, and Harlem Globetrotter Maxwell Pearce will compete in Nissan’s Trick Shot Shoot-out. The all-new 2021 Nissan Rogue will be integrated into each trick shot with fans voting for their favorite.
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Nissan Motor Corporation |
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(855) 426-6628 |
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P.O. Box 685003 |
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Franklin, TN 37068 |
ABOUT Nissan Motor Corporation®
Nissan first came to the United States to sell vehicles in 1958 and began importing and making Datsun vehicles in the United States under the Nissan Motor Corporation in U.S.A. (NMC), name in 1960. In 1990, Nissan North America Inc. (NNA), was created to coordinate all of Nissan’s various activities in North America to enhance the design, development, manufacturing, and marketing of Nissan vehicles. In 1998, the two organizations merged operations under the Nissan North America, Inc., name. Headquartered in Franklin, Tennessee, Nissan’s North American operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing for the United States, Canada, and Mexico.
